Goodwin's Theories

Andrew Goodwin published a book in 1992 called "Dancing In The Distraction Factory" which explained his theories on music videos. In the book, he made 6 points which he thought every video encompassed:

1. Music videos demonstrate genre characteristics (e.g. rock music videos are usually performance based, etc).
2. There is a relationship between lyrics and visuals (either illustrative, amplifying or contradicting).
3. There is a relationship between music and visuals (either illustrative, amplifying or contradicting).
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which reoccur across their work.
5. There is frequent reference to the notion of looking, and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference between films, TV programmes, and other music videos.

I have already researched Goodwin's 6th point in my previous post but will continue to research these points in order to help plan for my music video.